Yes, Dear BBQ Yellow Sauce | Award-Winning Mustard BBQ Sauce

front view of yellow sauce on white background

$12.00

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Voted: "Best Mustard Sauce on the Planet" at the American Royal

We've always believed a great mustard sauce shouldn't have to choose between bold and balanced. Most mustard sauces lean too sharp or too sweet and never quite land in the middle. Yes, Dear Yellow is our answer to that challenge — a classic mustard base rebuilt from the ground up, layered with ingredients that earn their place.

It took off the moment people tasted it. In 2026, it earned the title of Best Mustard Sauce on the Planet at the American Royal. That's not a marketing line. That's a result.

Tangy mustard and sharp apple cider vinegar hit first — bright, assertive, and unapologetic. Then brown sugar pulls things back toward sweet, while cinnamon and vanilla ease in with warmth and a quiet earthiness that keeps the whole thing from tipping too sharp. Right at the finish, a gentle back-end heat lingers without overwhelming.

It's a savory, sweet, tangy, warm sauce that builds as you eat it. Complex enough to hold its own at a competition table. Approachable enough to reach for on a weeknight without thinking twice.

This sauce was built for the finishing stage — and it's more versatile than most. Here's how to get the most out of it:

Chicken wings: Brush on in the last few minutes of the cook and let it caramelize into something sticky and deeply flavored.
Grilled salmon: The mustard and vinegar cut through the richness of the fish in a way that's hard to beat. Apply as a glaze in the final stages over indirect heat.
Pork ribs: Slather it on as a finishing sauce once the bark is set — the sweetness locks in and the warmth builds with every bite.
Pulled pork: Set it on the table as a dipping sauce and let your guests figure out the rest.

SUGAR, APPLE CIDER VINEGAR, PREPARED MUSTARD (VINEGAR, WATER, MUSTARD SEED, SALT, TURMERIC, SPICES), WATER, MOLASSES, SALT, WORCESTERSHIRE SAUCE (DISTILLED VINEGAR, MOLASSES, WATER, SUGAR, SALT, CARAMEL COLOR, SPICES, ANCHOVIES, TAMARIND EXTRACT, NATURAL FLAVOR, GARLIC POWDER, SULFITING AGENTS), MUSTARD POWDER, CHILI POWDER, SPICES, BLACK PEPPER, GARLIC, ONION, XANTHAN GUM, VANILLA EXTRACT.

Bright yellow and orange flames dancing across a solid black background.

Build Out the Lineup

Yes, Dear Yellow stands on its own — but it's even better with company. Pair it with Yes, Dear Red BBQ Sauce for a thicker, sweeter everyday option, or reach for the Yes, Dear Competition Sauce when you want the bold, smoky depth of an award-winning #notjuice glaze. Each sauce in the lineup covers different ground — together, they handle every protein, every cook style, and every crowd.

One taste and you'll see why it took home the top prize. Add it to your rotation and find out what all the fuss is about.